Action Sport Optics Blog

Zeal Ellume Lenses are an elite Polarized lens that is the worlds first using a Eco initiatives that deliver a lens from a plant based bonding agent that virtually eliminates any petroleum based processes. Zeal Ellume lenses deliver everyday performance with the truest optical clarity, impact resistance & 100% protection against the suns harmful UVA UVB UVC rays while also...

Shwood Eyewear is a experimental brand that handcrafts premium sunglasses that are ultra stylish, unique & use only the highest quality materials available.  Shwood was born with a cool idea, a limb from a Madrone tree, a set of cabinet hinges & some lenses found at the local corner store. That idea has since evolved into a world class brand...

Otis Eyewear comes to the North American market with a rich Australian history & only brings premium eyewear to market with un rivaled quality & style. With a focus on using scratch resistant Mineral Glass lenses with hand crafted Acetate frames Otis has developed a product that walks the line between fashion & technical excellence. With the use of premium...

Milos Kmetko from Slovakia proves that age is just a number in JUST GO, a inspiring video that all active 30-40 somethings should watch.  We at ASO are firm believers that getting older does not have to stop you from doing what you love and being active right into your older years.   Milos is snowboarding strong at 62 years...